Meeting evolving employee expectations
Benefits professionals understand better than just about anyone else how important it is to keep up with the times. Employee expectations are constantly evolving, and a benefit that is seen as niche (or even unheard of) may become a necessity if companies hope to attract and retain the top talent. Just three years ago, telecommuting was seen as a luxury for most employees, but after Covid, many employees aren’t willing to go back to a full-time in-office mode of work.
This evolution of employee expectations is especially true in the case of fertility treatment. Once seen as a private matter – and even stigmatized in the workplace – support to help employees form and grow their families was not seen as a benefit that employers should provide. Not only did many companies not fully understand their opportunity to help employees expand their families, but benefits professionals also worried that requiring such coverage might actually drive up their own healthcare costs.
